Brands
4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes
Mumbai: Snacking brand – 4700BC has collaborated with Polar Bear Ice Cream Parlour, celebrated for their delightful sundaes and seasonal creations, to launch a spectacular menu featuring the exquisite 4700BC Himalayan Salt Caramel Popcorn on National Ice Cream Day.
This collaboration goes beyond the ordinary to introduce a fun and unique way to experience popcorn, bringing together the best of both brands. This partnership highlights the richness of Polar Bear’s ice creams and the exquisite taste of 4700BC’s Himalayan Salt Caramel Popcorn. The curated menu will feature delectable popcorn-infused sundaes and milkshakes, available at Polar Bear Ice Cream Parlours in Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra.
Customers can explore the newly launched menu at Polar Bear stores, featuring the choco pop sundae, butterscotch pop sundae, matinee popcorn sundae, and caramel popcorn milkshake. The mouth-watering matinee popcorn sundae and caramel popcorn milkshake will also be available online on Swiggy and Zomato
The recent collaboration aims to elevate caramel popcorn’s presence in the dessert market, establishing it as a must-have component in sweet creations.
4700BC founder and CEO Chirag Gupta said, “This collaboration with Polar Bear Ice Cream Sundaes is a testament to the versatility and quality of our snacks. We are excited to see our Himalayan Salt Caramel popcorn transcend its traditional snacking role and become an integral part of innovative dessert creations. By blending our luxurious popcorn with Polar Bear’s delightful sundaes and milkshakes, we aim to inspire new culinary experiences and set a new standard in the dessert industry.”
Polar Bear Ice Cream Sundaes founder Kishore Rai said, “We are excited to be the first to introduce such a unique product in the market. Partnering with 4700BC aligns perfectly with our mission to create consumer-centric and experience-driven ice cream sundae options. This collaboration allows us to offer our customers a new level of indulgence, combining the best ice cream and gourmet popcorn. It not only enhances our menu but also supports our growth and expansion plans by increasing our brand’s visibility across India.”
4700BC identified a growing demand for sweet snacks that combine distinctive flavour profiles, appealing textures, and aesthetic charm. By integrating gourmet popcorn into sundaes and milkshakes, 4700BC is redefining how consumers perceive popcorn. The Himalayan Salt Caramel Popcorn’s delightful salted caramel flavour and crunchy texture make it an irresistible addition to any treat.
After delighting taste buds across the country with exquisite snacking products, 4700BC is venturing into new territory with innovative popcorn-based treats. This perfectly aligns with the brand’s vision of introducing exciting new options for its customers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
