Brands
4700BC and Netflix unveil new popcorn flavours with Karan Johar
Mumbai: 4700BC, a snacking brand, has partnered with Netflix to enhance the entertainment experience. This collaboration, featuring filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s diverse content library.
The partnership is based on the insight that people enjoy combining flavours at the cinema, a choice previously unavailable at home. 4700BC and Netflix aim to enhance the viewing experience, offering a flavour for every genre. The Sweet & Salty flavour blends sweetness with a touch of sea salt, while the Cheese & Caramel combines cheddar cheese with Himalayan Salt Caramel. These flavours will be available at major retailers, e-commerce platforms, and the 4700BC website.
4700BC founder and CEO Chirag Gupta expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience. This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”
This launch is complemented with a visually stunning ad campaign that captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.
Filmmaker Karan Johar added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”
Netflix India head of marketing partnerships, Poornima Sharma expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”
This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.
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Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
