Ad Campaigns
42nd MADDYS 2024 witnesses record entries and exciting announcements
Mumbai: The Advertising Club of Madras is delighted to announce the closure of entries for MADDYS 2024, with a record-breaking total of 1015 submissions! This year has seen unprecedented participation, far exceeding our previous best of 791 entries set in 2019. We extend our heartfelt gratitude to the entire advertising community for their overwhelming support and enthusiasm.
Celebrating creativity across India
We are proud to share that this year’s entries have come from all corners of India, including Tamil Nadu, Kerala, Karnataka, West Bengal, Maharashtra, Uttar Pradesh, Haryana, Gujarat, Telangana, and New Delhi. This wide representation underscores the national significance and esteemed reputation of the 42nd MADDYS Awards.
Diverse and esteemed jury
Our 28-member jury panel is composed of a diverse group of industry experts, including creative visionaries, marketing leaders, media specialists, and entrepreneurs from both national and international markets. Their expertise and varied perspectives ensure a rigorous and objective judging process, celebrating the very best in advertising.
Exciting announcements:
1. 42nd MADDYS 2024 Gala night:
Mark your calendars for the MADDYS 2024 Gala Night on 28th June 2024 at the Madras Race Club in Chennai. This event promises to be an unforgettable evening celebrating creativity, strategy, innovation, and impact in advertising.
2. Launch of MOGO:
We are excited to unveil our musical logo (MOGO), making us the first advertising club in India to introduce this innovative musical element. The MOGO, created by the talented music director, Arun Raj, will be officially used at the gala night.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
