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36% more active digital display ads this month
MUMBAI: There were 36 per cent more active digital display ads in the month of August as compared to July. The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.
Adby Ventures, an opportunity consulting company, along with BiScience presents the tools to beat the competition at its own game with its competitive media buying intelligence services. The comparison is between July data and August. Adby has seen a surge of new advertisers coming on to the digital display ad world in this month.
Adby Ventures co-founder Vivek Singh says, “Like in the field of sports, having a hold on your competition’s strategy helps you win the game. On the other hand, an inside-out view limits your vision. I’ve spent hundreds of crores on marketing but all the available analytics couldn’t give me an idea of the unseen possibilities. At Adby, we’re empowering marketers by bringing in those competitive insights.”
“BiScience acknowledges the potential of the Indian market by deploying the best digital ad intelligence platform to cover the Indian market, and partnering with Adby Ventures to provide valuable BI to the great businesses in India,” says BiScience chief revenue officer Shai Etzion.
The company is already working with HDFC Life, HT Media, RummyCircle, Jagran, MoneyControl, JungleeGames, Vodafone, Maxus, Mindshare/GroupM, Angelbroking, FirstPost, News18, Birla Sunlife, Marks&Spencer, LogicServe and more their offices in Bangalore and Gurgaon.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
