MAM
36% more active digital display ads this month
MUMBAI: There were 36 per cent more active digital display ads in the month of August as compared to July. The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.
Adby Ventures, an opportunity consulting company, along with BiScience presents the tools to beat the competition at its own game with its competitive media buying intelligence services. The comparison is between July data and August. Adby has seen a surge of new advertisers coming on to the digital display ad world in this month.
Adby Ventures co-founder Vivek Singh says, “Like in the field of sports, having a hold on your competition’s strategy helps you win the game. On the other hand, an inside-out view limits your vision. I’ve spent hundreds of crores on marketing but all the available analytics couldn’t give me an idea of the unseen possibilities. At Adby, we’re empowering marketers by bringing in those competitive insights.”
“BiScience acknowledges the potential of the Indian market by deploying the best digital ad intelligence platform to cover the Indian market, and partnering with Adby Ventures to provide valuable BI to the great businesses in India,” says BiScience chief revenue officer Shai Etzion.
The company is already working with HDFC Life, HT Media, RummyCircle, Jagran, MoneyControl, JungleeGames, Vodafone, Maxus, Mindshare/GroupM, Angelbroking, FirstPost, News18, Birla Sunlife, Marks&Spencer, LogicServe and more their offices in Bangalore and Gurgaon.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
