Ad Campaigns
315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid
MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise known for his cool persona, a commercial managed to do what the fiercest bowlers and toughest competition couldn’t — get Dravid to lose his cool.
To acknowledge and pay tribute to his the cricket legend’s extraordinary performance, coworking space provider 315Work Avenue has come up with witty responses to the new campaign. The company expressed how safe their working space is from ‘gundas’, especially in Indiranagar, where it’s office is located.
It emphasised that, “Our wall is strong enough to keep you safe from Indiranagar Gunda: book your space now,” playing on ‘The Wall’ moniker of the cricketer. The other riposte talked about safety: “Safest Work Place in Indiranagar: Could protect from angry Gunda too.”
315Work Avenue founder Manas Mehrotra said: “The always affable Dravid shouting, smashing rear-view mirrors and throwing coffee, is a brilliant play on his persona. The less than 15 menacing seconds on-screen ad transforms the public image of the former captain of the Indian national cricket team. We could not have imagined that India’s wall would one day be an Indiranagar gunda. As a cricket lover and a fan of Rahul Dravid, we are in awe of the most unexpected character. We came with our response as we wanted to pay an ode to this fantastic campaign and we made sure that we played with words to match the tempo.”
Several other brands like Zomato, Oyo and Parle-G also hitched onto the bandwagon and created some wonderful spinoffs of the Cred ad. Along with the ex-cricketer’s colleagues, including Indian skipper Kohli, top marketing professionals, movie makers and actors also lauded Dravid for his unexpectedly marvellous ‘off-field’ performance. Meanwhile, social media has been in a frenzy since the ad hit the internet, churning out bountiful memes revolving around the rarely-ruffled Rahul Dravid.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
