Ad Campaigns
30 Audis to be won in Kalyan global campaign
MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi campaign marks the single largest customer centric initiative and will run until 9 June, 2017 across the India, UAE, Qatar and Kuwait.
Kalyan Jewellers CMD T.S. Kalyanaraman said, “Kalyan Jewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. The Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite Kalyan Jewellery.”
Customers can participate in the promotion by making a minimum purchase across any Kalyan Jewellers showroom across India and GCC. Those who buy gold jewellery will receive one coupon, whereas those buying diamond jewellery will receive two coupons. For purchase of gold jewellery worth Rs 25,000, customers are entitled to get one gold coin free along with five raffle coupons. Those buying diamond jewellery for Rs 25,000 will receive two free gold coins and 10 raffle coupons.
This promotion is valid globally across all Kalyan Jewellers outlets except those in the states of Tamil Nadu and Puducherry. The campaign will have 15 winners from India, 8 from UAE, 4 from Qatar and 3 from Kuwait. Winners will be chosen through mega raffle draws, which will be held on 14 June 2017.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
