Ad Campaigns
30 Audis to be won in Kalyan global campaign
MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi campaign marks the single largest customer centric initiative and will run until 9 June, 2017 across the India, UAE, Qatar and Kuwait.
Kalyan Jewellers CMD T.S. Kalyanaraman said, “Kalyan Jewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. The Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite Kalyan Jewellery.”
Customers can participate in the promotion by making a minimum purchase across any Kalyan Jewellers showroom across India and GCC. Those who buy gold jewellery will receive one coupon, whereas those buying diamond jewellery will receive two coupons. For purchase of gold jewellery worth Rs 25,000, customers are entitled to get one gold coin free along with five raffle coupons. Those buying diamond jewellery for Rs 25,000 will receive two free gold coins and 10 raffle coupons.
This promotion is valid globally across all Kalyan Jewellers outlets except those in the states of Tamil Nadu and Puducherry. The campaign will have 15 winners from India, 8 from UAE, 4 from Qatar and 3 from Kuwait. Winners will be chosen through mega raffle draws, which will be held on 14 June 2017.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
