Digital
22feet Tribal Worldwide bags digital AOR mandate of Flipkart
Mumbai: Flipkart, one of India’s e commerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.
The win comes on the back of the agency’s ‘gutsy’ work, which is creative and effective in equal measure, a philosophy derived from DDB’s Unexpected Works positioning.
Commenting on the win, 22feet Tribal Worldwide president & chief digital office Preetham Venkky said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter breaking solutions to help India’s homegrown e commerce market leader overcome new challenges in the online marketplace.”
With an exponential surge in consumers migrating to online shopping since the pandemic, the e commerce industry is projected to be valued at $350 bn by 2030, as per a recent report by IBEF. Given the new opportunities for e commerce to unlock its full potential, the agency will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ million shoppers. Driven by growing digital consumption, shifting consumer behaviour and greater internet penetration, 22feet WW will use creativity to also bring in new consumers who are yet to explore e commerce.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
