MAM
22feet Tribal Worldwide appoints Diya Sarker & Ishan Mehta as ECDs
Mumbai: In a bid to strengthen its creative core, 22feet Tribal Worldwide has appointed Diya Sarker and Ishan Mehta as executive creative directors (ECDs) of art & content.
Sarker will use her experience in design and technology to help clients stand out on digital platforms. Ishan will marry consumer insights with technology to generate disruptive and memorable ideas. They will report to 22feet Tribal Worldwide national creative director (NCD) Vishnu Srivatsav.
Prior to this appointment, Sarker was deputy general manager of brand design at Godrej Consumer Products. She has over 14 years of experience in design and creative direction across sectors like consumer products, fashion, publishing, real estate, retail, automotive, aviation, gaming, and the arts. Sarker also co-founded ‘The Blackout Festival,’ an annual experimental arts festival that attracts artists, scientists, and scholars from various fields around the world.
Mehta brings with him over 13 years of experience in advertising agencies such as Saatchi & Saatchi, Ogilvy One, and Grey Worldwide. He co-founded Meter Down, a company that made rickshaw advertising mainstream. For this, Ishan won the Economic Times Power of Ideas award from IIM Ahmedabad. He was also recognised as a ‘disruptive mind’ on Agency Reporter’s 40 Under 40 list.
Speaking on the new appointments, Vishnu Srivatsav said, “The attempt at 22feet is to build a creative company rather than an agency. Which is why it’s so important that we have leaders from varied and diverse backgrounds who complement each other’s skills. Ishan is vastly experienced and has done some great work across many organisations, as well as running a start-up. And Sarker has an eclectic background ranging from advertising to brand design and visual art. So, with them on board, I’m sure our work will get even more unique perspectives and freshness.”
Commenting on her new role, Diya Sarker said, “22feet has always been at the forefront of digital-forward ideas. I am looking forward to leading this talented team and pushing the envelope when it comes to design and technology.”
Ishan Mehta added, “I am excited to combine technology, insights, and craft to build on 22feet’s legacy. Given the talent and the diverse roster of clients, the next few years will be an amazing time at the agency.”
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
