Brands
2.Oh! launches three products for the fashion-forward
Mumbai: For years, fashion-forward trendsetters have coloured their hair at the cost of the health and vitality of their precious manes. Staying in vogue and wearing your hair with aplomb just the way you like it, does not come at a price anymore! Disruptive semi-permanent hair colour brand 2.Oh! has launched a range of hair-colour products crafted in Italy and created for India in a vibrant and intermixable rainbow palette that also restores and rejuvenates hair, that too from the comfort of one’s home.
2.Oh! is a revolutionary hair product brand made in Italy with science and Innovation as priorities founded by sisters Ritu Vijayvergiya and Roohi Vijayvergiya, who left high-flying corporate jobs and got together to create 2.Oh! with the vision of creating the highest international quality, innovative hair products specifically crafted for Indian hair.
2.Oh! Lightning Kit – Formulated and manufactured in Italy
Kickstart your hair transformation journey with the 2.Oh! Lightning Kit, is an easy-to-use, safe and hassle-free hair bleaching at home. This includes the 2.Oh! Ultra Lift Hair Lightening Powder, achieves multiple levels of hair lightening while safeguarding hair bonds. The unique blend of 2.Oh! 20 Volume Developer and 2.Oh! Ultra Lift Hair Lightning Powder ensures optimal results, while the incorporation of Plex 2.Oh! strengthens hair, restores elasticity, and prevents damage, leaving it luxuriously soft and silky.
MRP: Rs 999
2.Oh! Semi-Permanent Hair Color – Formulated and manufactured in Italy
No more salon visits with this one! This product allows you to conveniently and effortlessly colour pre-lightened or bleached hair from the comfort of your home. The hair colour comes in a vibrant and intermixable rainbow palette of 11 colours including violet, blue, pink, red, bordeaux, purple, pastel, tropical blue, aquamarine and emerald green. Formulated with Micro Pure Pigment Technology and enriched with Argan Oil and Sunflower Seed Extract, this high-intensity semi-permanent hair colour lasts a long time up to 12-15 washes with beautiful fades and offers unparalleled shine.
MRP: Rs 849
2.Oh! Anti-Yellow Shampoo – Formulated and manufactured in Italy
You can call this product an elixir for your brassy hair – This is a shampoo with Blue-violet pigments which gently cleanses your hair and neutralizes yellow undertones and brassiness of highlighted and bleached hair. This argan oil-enriched shampoo leaves your hair deeply nourished, soft & shiny and protects them from breaking.
MRP: Rs 849
“As sisters and co-entrepreneurs, we are delighted to present 2.Oh! as a testament to our shared dreams to change the way hair colouring is perceived in India. We spent 18 months ensuring that our products were of international quality, innovative, well-researched, rigorously-tested, before launching our brand in India. We hope to empower people to confidently embrace their individuality knowing that their hair health is taken care of,” said 2.Oh! co-founders Ritu Vijayvergiya and Roohi Vijayvergiya,
Availability
https://www.2pointoh.in/collections
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Flipkart
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
