MAM
141Sercon makes senior level appointments
MUMBAI: In line with its aggressive plans to expand footprints across the Asian territories, 141Sercon, the integrated marketing services company, has made two senior level appointments in its Mumbai office. |
While the agency has roped in Nidhi Sharma as assistant vice president – business development, Arpana Nair has walked on board as regional director, operations. This move is expected to strengthen the Southwest operations of the company. Says 141Sercon managing director Vijay Singh, “We are very happy to have Nidhi and Arpana as part of our leadership team. Their vast experience and expertise will help steer the direction of our operations in the West and help exploit the vast growth potential in the region.” As part of their new mandate, while Sharma will be responsible for the overall growth of the business, Nair will ensure optimum utilisation of resources. Earlier, Sharma has worked on clients such as Pogo, Cartoon Network, Maybelline, Playstation, and Reliance World. Nair, meanwhile, has worked on brands like Cadbury‘s, Revlon, Colors and ITC.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
