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1 Play group expands advisory panel with PR expert Rachna Baruah
MUMBAI: Singapore-based technology company 1 Play group has brought on board PR entrepreneur Rachna Baruah as an advisor to steer its strategic communications and marketing efforts.
In her new role, Baruah will help shape 1 Play group’s India strategy, focusing on team structuring, business storytelling, and market positioning. She will also explore new partnership and marketing opportunities to enhance the company’s visibility in the region.
Founder Mohit Lalvani highlighted Baruah’s expertise in brand-building and communications, expressing confidence in her ability to drive 1 Play group’s vision forward. As the founder of Madchatter Brand Solutions, Baruah has worked with a diverse range of startups, helping them establish credibility through effective communication strategies.
Speaking on her appointment, Baruah said she looked forward to working with 1 Play group at a crucial stage in its expansion, aiming to strengthen its presence and narrative in India.
The collaboration marks a key step in 1 Play group’s growth strategy, as it continues to develop its tech platforms, including Playmersiv, which partners with governments, educational institutions, and enterprises worldwide.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
