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MUMBAI: Brilliant. As innovative promotional campaigns go, this will certainly take some beating. Last night saw the last act of a three city-tour of the country...
LOS ANGELES: The Reader’s Digest Association signed an agreement with the William Morris Agency to expand its brands into new entertainment distribution channels, including television, radio...
MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO’s post, the question was what would marketing director Partha Pratim Sinha have in...
The National Geographic Channel is slowly but surely trying to carve a niche for itself by introducing different genres of programming. The latest initiative challenges the...
