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The Q’s maiden short film festival ‘Ek Dastaan Aisi Bhi’ premieres 21 Feb

Mumbai: Hindi GEC The Q has announced its maiden short film festival ‘Ek Dastaan Aisi Bhi’ on national television. Spread across seven days, the event will showcase nine critically acclaimed Hindi short films across genres, themes and subjects from 21 to 28 February at 8:30 p.m.  The initiative ...

Television TV Channels GECs
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The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

Mumbai: Hindi GEC The Q has announced its first original for the year "Hasi Ka Hahakaar" with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m...

Television TV Channels GECs
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The Q unveils first brand campaign 'Sabse Alag, Sabke Liye’

Mumbai: Hindi General Entertainment channel The Q has launched its maiden brand campaign titled ‘Sabse Alag, Sabke Liye.’ The integrated marketing push is aimed at deepening awareness, increasing reach, and driving inclusivity for the channel while strengthening its 'Zara Hatke' proposition as it...

Television TV Channels News Broadcasting
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The Q partners with Mzaalo to target young audience

Mumbai: QYOU Media has announced that Hindi language channel The Q will become available on Mzaalo, a blockchain-based online video streaming app. The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on...

Television TV Channels News Broadcasting
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How short video apps took media brands to masses in 2021

“It came, it saw, it conquered...” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts...

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