MAM
Omnicom Media Group APAC launches mobile unit Airwave
MUMBAI: Omnicom Media Group – Asia Pacific has launched a new mobile unit, Airwave.
Airwave is a specialist business unit which brings together the strategic and activation capabilities of OMD and PHD in the mobile space.
The new organisation aims to drive market-leading data, targeting and experiential capabilities across the dynamic media and devices segments in the region.
Platforms Asia Pacific CEO Lee Smith said, “Mobile is the least brandished weapon in the arsenal of connected media platforms in this region. Our relentless drive to empower all media with the connectivity and accountability of digital platforms is coming to life via mobile. We‘re very excited to position our fantastic talent inside a powerful nucleus like Airwave.”
Omnicom Media Group APAC CEO Barry Cupples added, “Devices have become ubiquitous now, making the mobile revolution in Asia Pacific an opportunity that marketers cannot afford to ignore. As the fastest growing mobile market in the world, the Asia Pacific region is poised to be a dominant player in the global mobile marketplace. Airwave has the best experts within the mobile industry that will supercharge our capabilities in this space, enhancing our value-proposition in the industry.”
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
