Brands
Mona Singh voices Coto’s new brand film on emotional wellness
MUMBAI: Coto, India’s leading emotional wellness platform, has released a stirring brand film narrated by actor Mona Singh, urging people to speak up and seek support without fear.
Drawing from millions of minutes of real conversations on its platform, the film transforms lived struggles into powerful stories. A long-distance partner, a burnt-out parent, a young professional crumbling under expectations, each vignette reflects lives we recognise, but too often ignore.
Produced with Trigger Happy Entertainment Network, the campaign doesn’t just spotlight problems; it offers pathways forward. “This film gives voice to the invisible battles so many fight while wearing a smile,” said coto, co-founder, Shefali Anurag. “Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection.”
For Mona Singh, lending her voice was more than a gig. It was personal. “Just as I rely on a nutritionist and fitness trainer for my physical health, coto
supports my emotional wellness, bringing clarity and calm when it matters most,” she said. “The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts, not as a sign of weakness, but as essential
tools for peak performance in every aspect of life.”
With India’s $7 billion wellness market booming, coto is positioning itself not just as a platform but as a cultural force, normalising conversations around mental health, love, and relationships. The brand film is now live across coto’s digital channels, sparking dialogues that aim to travel well beyond the screen into living rooms, workplaces, and communities.
Brands
Lifebridge group chief Rajagopal G takes charge as chairman of senior living body ASLI
The co-founder and group chief executive of Lifebridge Group steps up to lead the Association of Senior Living India for the 2026-2028 term as India braces for a silver wave
NEW DELHI: India’s senior living sector has a new standard-bearer. Rajagopal G, co-founder, director and group chief executive of Lifebridge Group, has been appointed chairman of the Association of Senior Living India for the 2026-2028 term, succeeding Rajit Mehta.
The appointment lands at a pivotal moment. India’s elderly population is growing rapidly, the so-called silver economy is gathering momentum, and the sector is pushing hard for specialised geriatric services, elder-centric policy frameworks and inclusive insurance models. ASLI, founded in 2011, is the country’s first voluntary membership association dedicated to the senior living and care sector, representing healthcare and hospitality providers, NGOs, home caregivers, developers and corporate entities.
Rajagopal brings over three decades of experience to the role. Under his leadership, Lifebridge Group has built an integrated model across the ageing continuum: Serene Communities for senior living, KITES Senior Care for out-of-hospital geriatric care, and Seniorshield for preventive health technology. Together, the three platforms support thousands of seniors across India.
Speaking on his appointment, Rajagopal said: “I am honoured to lead ASLI as India stands on the cusp of a silver wave. Our priority will be to collaborate with the government and industry stakeholders to standardise care, advocate for inclusive insurance models, and ensure that every senior in India has access to a life of dignity, innovation, and compassion.”
India is greying fast. The sector finally has someone who has spent three decades thinking about little else.
