MAM
ICA Italian Wood finishes elevates design excellence with EDIDA 2023
Mumbai: For four years in a row, ICA Italian Wood Finishes has actively engaged with Elle Deco International Design Awards (EDIDA) – India Edition, to recognise and encourage exceptional design talent.
Embracing the core philosophy of “design first” and living by the motto “Good Taste Shows,” ICA Italian Wood Finishes goes beyond the realm of wood finishes. ICA demonstrates a profound commitment to design, possessing an in-depth understanding of the language spoken by designers, and showcasing unwavering dedication to creativity.
ICA Pidilite president Manish Airee said, “Heartfelt congratulations to all the EDIDA winners. He mentioned, “At ICA, we take immense pride in our association with EDIDA. The partnership between Elle Décor and ICA stands as a strong testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity thrive.”
The integration between ICA – Italian Wood Finishes and EDIDA – 2023 was highlighted by their curated setup. The exhibit featured furniture pieces crafted by industry-leading architects and interior designers, coated with ICA finishes. This served as a subtle yet powerful representation of the brand’s ethos, encapsulated by the tagline “Good Taste Shows.”
This ongoing collaboration mirrors the inherent synergy between EDIDA, as the ultimate showcase for the future of design, and ICA’s commitment to thrust design to the forefront. ICA’s meticulously crafted finishes add a touch of glamour to aesthetics, harmonizing seamlessly with the overarching ethos of EDIDA, turning the partnership into a seamless celebration of design excellence.
Being a “design first” company means more than just producing top-notch products; it involves understanding the profound importance of creativity and acknowledging that design serves as the vehicle through which innovation flourishes. In the role of title sponsor at this prestigious event, dedicated to acknowledging and celebrating the pinnacle of design excellence, ICA cements its commitment to champion outstanding creative talent.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
