GECs
Filamchi Bhojpuri to air 50 WTPs during festive period
Mumbai: Fortifying its library of blockbusters with new additions, Filamchi Bhojpuri, a regional movie channel from the house of IN10 Media Network, will be showcasing 50 World Television Premieres (WTPs) to entertain its audience this festive period.
With meticulous planning and audience-centric focus, the channel is geared up to bring to its viewers a spectacular cinematic experience over the next three months. Each film has been thoughtfully handpicked to cater to the discerning taste of the Bhojpuri audience to spellbound its viewers with an extraordinary line-up of Bhojpuri blockbusters, featuring some of the most renowned actors in the industry.
The titles include super hit films like Farishta, Raja Doli Leke Aaja, Prayagraj featuring stars like Khesari Lal Yadav, Dinesh Lal Yada ‘Nirahua’, Arvind Akela ‘Kallu’, respectively.
On the announcement, FIlamchi Bhojpuri vice president – programming & strategy Rajeev Mishra said, “As the festivities commence, we are thrilled to be a part of the celebrations with these films and beloved actors. We are confident that this continuous stream of films will not only expand our viewer base but also foster even stronger bonds of loyalty with our audience. These films have been hand-picked and curated to coincide with festivals, underlining our commitment to becoming the ultimate destination for Bhojpuri entertainment. We take immense pride in offering a content library that caters to the diverse tastes of our viewers.”
To ensure the audiences doesn’t miss out on these cinematic gems, the channel has devised a comprehensive marketing strategy spanning high-reach TV plans across music, Hindi GEC, and kids genres.
Starting 23 September 2023, the channel will air 50 WTPs every Saturday at 6:00 pm.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
