iWorld
Chana Jor app launches on Indus Appstore
Mumbai: Chana Jor app, a go-to destination for snackable entertainment content has launched its app on Indus Appstore (an Android app store built specifically for Indian smartphone users), giving users access to a vast selection of apps across categories like gaming, shopping, food delivery and more along with streaming & entertainment apps.
Chana Jor app offers users entertaining, laughable and snackable content as its name suggests. Content resonates with everyday story spanning through various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Indus Appstore’s user-friendly experience and deep reach – given its availability in 12 regional languages, Chana Jor app is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.
Chana Jor app CEO Pratap Jain spoke about this onboarding, “This launch marks an exciting milestone for us, as it broaden our audience reach and offer our engaging content to even more viewers. With this collaboration with Indus Appstore, we’re enhancing accessibility and convenience for our users, ensuring that they can easily enjoy our diverse range of entertainment content.”
Chana Jor is the only all Hindi app in India and world today and this launch aims at bringing Chana Jor’s content reach more households and consumers who wants to enjoy local, regional and even international content being available in their native Hindi language. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
