iWorld
ZEE5 introduces special subscription packs for kannada audience
MUMBAI: Following through on its vision of becoming the largest multi-language entertainment OTT platform, ZEE5 announced its special subscription packs for the Kannada speaking audience. In afirst of its kind category initiative, the Kannada Premium packs are priced at INR 49/- monthly and INR 499/- yearly. Subscribers will have unlimited access to the entire repertoire of Kannada content on the platform including their favourite ZEE Kannada shows ‘Before TV’, blockbuster Kannada films and ZEE5 Originals.
This comes close on the heels of the success enjoyed by the Tamil and Telugu Premium packs that ZEE5 announced similarly for the respective audiences. In fact, subscribers can also avail a further flat 50% cashback if they avail the subscription via Paytm.
The Kannada catalogue includes a plethora of content for its viewers such asthe popular ZEE5 bipoicKarenjit Kaur – The Untold Story of Sunny Leone Season 1 & 2and other Originals like Kaali, B.Tech, YeniduAascharya, Khaar,Akoori and many more. World Digital PremiereslikeGoli Soda, Mari Tiger, Terrorist and other blockbuster films. ZEE Kannada shows – Kamali, Yaare Nee Mohini, Sri Vishnu Dasaavathaara, Sa Re Ga Ma and so on. In addition to this, ZEE5 has an exciting content line up to build an unparalleled Kannada portfolio.
Special offer features:
National subscription pack Kannada subscription pack
Rs. 99 for one month Rs.49 for one month
Rs.999 for twelve months Rs.499 for twelve months
Mr. Manish Aggarwal, Business Head, ZEE5 India, said, “We are the first OTT player to introduce special language specific packs and we have seen tremendous success with the launch of Tamil and Telugu premium subscription packs on the platform. In our endeavor to cater to the language consumer, we have announced a Kannada special subscription pack as well. With the combination of ZEE Kannada TV shows available ‘Before TV’, blockbuster films and ZEE5 Originals, the consumer has a range of content to choose from.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
