iWorld
Zee Music Company expands its Gujarati music catalogue
On Vishwa Gujarati Bhasha Diwas, the music label spotlights Gujarati cinema, artistes and regional sounds as it builds a stronger presence in one of India’s most distinctive music markets.
MUMBAI: Gujarati is having a moment, and the music business is paying attention. From folk-rooted sounds to contemporary singles and film music, the language is travelling further, finding younger listeners and gaining reach well beyond Gujarat.
On Vishwa Gujarati Bhasha Diwas, Zee Music Company is using its growing Gujarati music catalogue to underline that momentum, celebrating the language while strengthening its regional music footprint.
The strategy is straightforward but significant. Regional music is no longer confined to regional audiences. Streaming platforms and digital discovery have made it easier for songs rooted in a particular language or culture to cross geographical boundaries. For music labels, that creates a compelling opportunity to build deeper catalogues around regional markets and turn cultural familiarity into wider consumption.
Zee Music Company has been steadily expanding its Gujarati repertoire across film soundtracks and artist-led singles. Its catalogue includes music from films such as Rangaa, Ishwar Kya Chhe, Mauje Dariya and Jai Kanhaiyalall Ki, alongside singles from popular Gujarati voices including Bhoomi Trivedi and Geeta Rabari.
The latest addition is Tom & Cherry, the upcoming Gujarati family comedy-drama directed by Dharmesh Mehta and starring Siddharth Randeria and Dhanya Doshi. Produced by Zee Studios, the film is scheduled for a worldwide theatrical release on August 28, 2026. Its music adds another layer to Zee Music Company’s growing association with Gujarati cinema and regional content.
The opportunity goes beyond simply adding songs to a catalogue. Gujarati music has a strong cultural vocabulary, drawing from folk traditions, celebration, romance, poetry and emotion while increasingly embracing contemporary production and digital-first consumption. That combination gives the genre both authenticity and commercial room to grow.
Sujal Parekh, chief business officer, Zee Music Company, said Gujarati has a distinctive place in emotions, poetry and music, adding that the company sees significant potential in the market and plans to build its catalogue with more films, artistes and songs.
The wider cultural pull is evident, too. Singer Shaan has highlighted the sweetness of Gujarati and the way Gujarati music has carried the language to audiences around the world. Siddharth Randeria has similarly pointed to the global spread of the Gujarati bhasha wave, with music helping take the language and its culture to new audiences.
That is the bigger story. Regional music is becoming a growth engine rather than a niche proposition. As audiences discover music through streaming, social media and short-form video, language is increasingly a gateway to identity, nostalgia and cultural connection rather than a barrier to consumption.
For Zee Music Company, building a Gujarati catalogue therefore looks less like a one-off regional push and more like a long-term play. Film music, independent singles and established and emerging artistes give the label multiple routes into the ecosystem, while digital distribution gives those songs the chance to travel.
This Vishwa Gujarati Bhasha Diwas, the message is clear: Gujarati is not simply being preserved through music. It is being refreshed, redistributed and introduced to new audiences. And for a regional sound with a global diaspora, that could be just the beginning.
