iWorld
#WeMetOnTwitter: Love in the digital age
Mumbai: Valentine’s Day is around the corner, and nothing warms the cockles of the heart like a good love story. In the digital age, love is just a tweet away! Oftentimes on Twitter, people find those who ‘get them’ forming meaningful bonds. In fact, people go on to share such stories on the service, recounting how they met on Twitter, with the hashtag #WeMetOnTwitter.
It’s no surprise given that Twitter is the conversational layer of the internet and people come to the service to talk about what’s happening and connect with like-minded individuals.
The conversation about #WeMetOnTwitter is steadily growing in India with 370 per cent more tweets about it in the last year (2021) than in 2020. Not only that, this year (2022) in just one month (January-February) we have seen the conversation increase by 28 per cent.
friends?
partners?
co-founders?
others?who have you met on Twitter? #WeMetOnTwitter pic.twitter.com/LYE3THiWAa
— Twitter India (@TwitterIndia) February 11, 2022
As they say one finds love in the rarest and unexpected of places, and sometimes a tweet is all it takes, let’s look at some of these epic love stories made on Twitter:
That’s a catch! Sameer Allana (@HitmanCricket) a cricket enthusiast found his perfect match, Sana Shariff (@SanaShariffHai) a dentist, #OnlyOnTwitter
To infinity and beyond #WeMetOnTwitter pic.twitter.com/rvhrcc9wD3
— Sameer Allana (@HitmanCricket) January 17, 2021
Love is love! Artist Sif (@sifofftherocker) met @sadboihoursonly on the service and to say that we absolutely love this tweet isn’t enough.
to say that i love you isn’t enough. #WeMetOnTwitter pic.twitter.com/502ydGOcYb
— the great depression (@sadboihoursonly) November 29, 2021
Manifest it into existence: Love really struck a chord with Kanupriya (@kanupriya) and Mohit (@HaramiParindey), and their love story is music to our ears.
I manifested and found the love of my life in 2021. You’re my sun, my moon, and all my stars @kanupriiya. Thank you for lighting up my life. #WeMetOnTwitter https://t.co/JvhTiQZftu pic.twitter.com/nrPWXZu44i
— Pakchikpak Raja Babu (@HaramiParindey) December 31, 2021
Bigg Boss lovers unite: While #TejRan was the most talked-about couple and Tweeted hashtag this Bigg Boss season, Zain (@ZAIN17_) and Katha (@daffahojaosare) met on Twitter and fanned the flames of love outside the Bigg Boss house.
My everything @daffahojaosare #WeMetOnTwitter pic.twitter.com/AMLfv5x6IO
—(@ZAIN17_) February 6, 2022
Love is patient, love is kind! Artist Ronin (@priyanthan_)’s love story stood the test of time and is aww-inducing.
It started with a DM over 3 years ago. We then waited 1.5 years to finally meet in person. First met on my 25th birthday (her gift on the left). Now engaged to be married next year (seconds before I proposed on the right) #WeMetOnTwitter pic.twitter.com/xXhO8DzukP
— Ronin (@priyanthan_) February 14, 2018
Lastly, while love is in the air, remember that platonic love can prompt conversations and connections too. Through the power of conversations, Twitter has brought people closer and enabled connections and communities. With #WeMetOnTwitter we aim to find such stories of meaningful bonds, to be continued…
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
