iWorld
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers
Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a specific set of questions that will be shared on the platform as well as telecast on Dish TV and D2H platforms, throughout the day at periodic intervals. Users can participate by logging in on the Watcho App or on the website watcho.com and submitting responses.
Watcho content is already a big draw for its subscribers and this contest will enable Watcho to connect and engage with its subscribers in a new way. The trivia quiz will be based on different subjects like trending topics, entertainment, lifestyle, and popular shows on Watcho. Three winners will be announced every day through a leader board on the app. The names of winners of the quiz will be recognized through social media posts and on Watcho channel on DishTV and D2H platforms.
Commenting on the contest, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “Watcho as a platform goes beyond passive content consumption and tries to engage its users on many levels. It enables them to create their content, helps them to showcase their talent, and even gratifies users for active participation. Watcho has always aimed at delivering a versatile content portfolio to its subscribers. This vision of delivering the best in class content service has enabled Watcho to grow significantly and make a mark in the mind of its subscribers. With the launch of 'Watcho Aur Jeeto', on the platform, we will be offering them an engaging tool and a new reason to adopt the platform which will not only entertain them but also give them an opportunity to win exciting rewards on an everyday basis.”
Building on its vision to provide unparalleled viewing content to its customers, the platform has also recently launched its user-generated content offering “Watcho Swag”. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.
iWorld
WhatsApp tests ‘WhatsApp Plus’ paid subscription tier
€2.49 plan adds customisation tools, messaging and calls remain free.
MUMBAI: Your chats may soon get a glow-up at a small monthly price. WhatsApp is testing a new paid subscription tier called ‘WhatsApp Plus’, signalling a shift towards premium personalisation features while keeping its core services free. The feature is currently being rolled out to a limited set of Android beta users, with early reports from WABetaInfo indicating a price of €2.49 per month (approximately Rs 274). Meta has confirmed the test, stating that it is designed for users who want more control over how they customise and organise their app experience.
Importantly, the subscription remains optional. Core functionalities including messaging, voice calls and community features will continue to be available free of charge, ensuring that the platform’s primary use case remains unchanged.
Instead, WhatsApp Plus focuses on aesthetic and organisational upgrades. These include exclusive sticker packs, new themes, custom app icons and personalised notification tones. On the functional side, subscribers may be able to pin up to 20 chats significantly higher than the current limit of three along with access to custom chat lists and enhanced categorisation tools.
Industry observers suggest the offering is largely cosmetic. Social media consultant Matt Navarra noted that the features lean more towards visual and usability enhancements rather than altering the app’s core functionality.
While global pricing has not been finalised, the subscription is expected to remain a low-cost monthly plan, with reports indicating a possible one-month free trial for eligible users. The feature is still in beta, meaning the final set of offerings could evolve before a broader rollout. Support for iOS users is also anticipated in the coming weeks.
The move mirrors a broader trend in the social and messaging ecosystem, where platforms such as Snapchat and Instagram have introduced similar subscription layers adding premium features without placing core services behind a paywall.
For WhatsApp, the strategy appears clear, keep the conversation free, but charge for a little extra flair around it.
