iWorld
Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation
MUMBAI: Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Ltd., the country’s leading telecom operator, today announced its partnership with Nokia to roll out software-defined networking in a wide area network (SD-WAN) services for start-ups and enterprises. Through SD-WAN deployment, VIBS will offer advanced networking and connectivity solutions and enable enterprises to dramatically increase the speed of deployment, flexibility, and control. It is a software-defined network for digital business to securely access applications in a multi-cloud environment.
Benefits of Vodafone Idea SD-WAN
• Simplified configuration of multi-site WAN network using online portal
• Seamless connectivity to IaaS, SaaS Clouds using secure network
• Dynamic application-aware routing on optimal path
• Real-time network, application analytics through customer portal
• Choice of multi-transport ILL, MPLS L3, Broadband and 4G LTE
• OpEx-based pricing for Managed SD-WAN network
• Solution consulting, implementation, 24X7 support with SLA
• Centralised, automated control of network policies
The services will be offered in partnership with Nokia and is built on Nokia’s Nuage Networks Virtualized Services Platform (VSP) that will provide enterprises with an application-driven network that seamlessly and constantly adapts to the real-time demands of cloud computing, mobility, and digitization. This will further allow connections across the business and cloud to be intelligently and dynamically programmed from a centralized location. By using centralized software to manage the network, it becomes easier to control, more agile and ready to adapt to future connectivity requirements.
Commenting on the partnership, Nick Gliddon, Chief Enterprise Business Officer, Vodafone Idea Business Services, said: “We are glad to partner with Nokia to roll out SD-WAN services and help our customers in their digital transformation journey. This partnership enables us to offer an industry-first, multi-tenant, Managed SD-WAN solution which enables enterprises of all sizes to access applications securely across multiple clouds. The enterprises will be able to leverage a more reliable, multi-transport Wide Area Network solution managed through a centralised portal that will provide greater control, agility, speed of deployment with reduced operational cost.”
Nitin Dahiya, Account Director, Nokia India, said, “The Virtualized Services Platform by Nokia’s Nuage Networks will enable Vodafone Idea to boost customer connectivity and aide their digital transformation journey. This partnership allows Vodafone to offer advanced networking and connectivity solutions, as well as enabling their customers to optimize business and cloud services. With the Virtualized Services Platform, Vodafone Idea gives control of the network back to the customer, making them more agile, adaptable and flexible. “
The launch of SD-WAN augments Vodafone Idea Business Services’ established vision of being a trusted and valued partner for business in a digital world, transforming cloud experience for millions of SMEs and large enterprises
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
