iWorld
Ullu appoints Nivedita Basu as head of content strategy & business alliances
Mumbai: Homegrown OTT platform Ullu has appointed Nivedita Basu as the head of content strategy and business alliances. Her role will entail developing, creating, and producing original content and leading strategic business alliances for the platform.
With over two decades of experience in production and programming, Nivedita is one of the most noteworthy professionals in the entertainment industry. Her most significant stint was with Balaji Telefilms, where she donned the hat of a creative director. She was key in revolutionising Indian soap series and also spear-headed content creation for leading Indian GEC namely Star, Zee Entertainment, Sony amongst many others. She is lauded for shows like “Saas Bhi Kabhi Bahu Thi,” “Kahani Ghar Ghar Ki,” “Kasauti Zindagii Ki,” “Kusum” and has also worked as a creative director for 24 at Anil Kapoor Film Company. Prior to joining Ullu, Nivedita had directed and co-produced its much-talked-about show “Tandoor.”
Speaking on her appointment, Ullu founder and CEO Vibhu Agarwal said, “As we continue to expand and foray in different domains, Nivedita’s rich and illustrious experience will help us drive our goals. In her capacity, Nivedita will be responsible for not just creating engaging original content but also identifying the right talent for it. She will also lead our existing and new key business alliances.”
“It gives me immense pleasure to join the vibrant and growing team of Ullu. Its commendable, how in such a short span of time, Ullu has established itself as a key player in the OTT space which offers content across genres,” said Nivedita Basu. “Earlier last year it expanded its library with family viewing shows like Assi Nabbe Poore Sau, Bulls of Dalal Street, Cyanide and Tandoor amongst others which had some of the best-known talents from the industry along with intriguing concepts. It is now at a pivotal juncture of diversifying and I join the team to further solidify its premium content offering. I am really thankful to Vibhu ji for instilling faith in me. I hope to take Ullu’s premium content domains to new heights and make the brand a one-stop destination of entertainment across domains.”
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.






