iWorld
TVF to launch Barely Speaking with Arnub
MUMBAI: After creating quite a buzz during its last season two years ago and reviving the talk show culture in India, TVF is all set to launch Season 2 of the most watched online talk show in India – TVF’s innovative, popular, iconic talk show – Barely Speaking with Arnub – later this month.
Created as a parody to a TV talk show, the first season of Barely Speaking with Arnubfeatured leading actors and political icons – from Shahrukh Khan, Ranveer Singh and Parineeti Chopra to the current New Delhi Chief Minister, Arvind Kejriwal.
The popular online show was built on the same ideology and premise on which TVF was initially created, which was to deliver great and awesome content for its audiences.TVF entered the niche market of online talk shows in 2014 with Barely Speaking with Arnub. The talk show became an instant hit with audiences not just in India, but across the world, with each episode clocking over 2 million views!
In the growing age of digital media where branded online content has taken off in a big way, the silver screen has realised the importance of the web. Barely Speaking with Arnub provides a innovative platform not just to films and filmmakers for their pre-release promotions, but, also to celebrities to showcase their human, more natural side to their fans, not just in India, but across the world!
Arunabh Kumar, CEO and Founder of TVF says, “TV Channels have tried a lot of talks shows and the new millennium has seen several established actors trying their hand at hosting one. This led to all of the talk shows being more or less similar in India. From radio to television to print media, every domain has been tried and tested by celebrities to connect to their audiences, but no medium connects them better than digital. When we wanted to create an online talk show, we knew that no amount of marketing or promotions would help if we don’t create a talk show with a difference. And that’s when we decided to turn the talk show format on its head and conceive it as the ‘toughest host a guest will ever get!’
In the growing age of digital media, where online content is spreading like wildfire, every popular celebrity has recognised the importance and power of the web. Stars and celebrities want to connect to young viewers and that’s where we have managed to hit the nail with the TVF Brand which everyone loves and deliver a talk show that stands out. And more so, it helps them stand up for something they believe in with a smile. TVF created ‘Barely Speaking with Arnub’ catering to the digital audiences’ taste and helping humanise some of the country’s biggest celebrities. In the scores of interviews that SRK gives for his movie promotions, what audiences remember is ‘Barely Speaking With Arnub’. It is also the most watched online talk show in India. TVF also created history in India by getting a politician on the show and talk to us as one of us. With the 2nd Season of Barely Speaking, we want to help get more celebrities from across the field connect to new age Indians and share what they believe in. And of course the host – Arnub with a U — ensures to keep the viewers and guests smiling!.”
Biswapati Sarkar, Executive Creative Director, TVF added, “The funny thing about the show is not that we are making fun of celebrities or that we are parodying the existing Indian journalism culture. It is the fact there is a show at all and real life celebrities are appearing in it. This season, we have expanded the Arnub universe featuring new storylines and characters in his life apart from the interviews. I’m having a great time right now working with the writers on the episodes and really excited to play Arnub once again.”
Catch the Season 2 trailer of Barely Speaking with Arnub here – http://tvfplay.com/257c9a
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
