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The Viral Fever wins big at 22nd Asian Television Awards

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MUMBAI: The Viral Fever, creators of the web content in India and makers of the series “TVF Pitchers”, “Permanent Roommates” have added another feather to their cap! Their original web series TVF Tripling which released last year has bagged the award for the best scriptwriting for web programme/series at the recently concluded 22nd Asian Television Awards in Singapore.

TVF Originals head Sameer Saxena said, “Tripling is a very special show for TVF. Thanks to Sumeet & Akarsh, we had a story that was true to the experiences we share with family, and loved by Indian audiences. With this award, we are confident that these stories are true beyond India as well.”

Directed by Rajesh Krishnan, the web series which premiered in August last year, is an unforgettable, unplanned road trip that the three siblings – Chandan (played by Vyas), Chanchal (played by Maanvi Gagroo) and Chitvan (played by Amol Parashar) – are on to meet their parents. The tale is loaded with the emotions that highlight the unique and enduring relationship between siblings. The show, which is written by lead actor and scriptwriter Sumeet Vyas along with Akarsh Khurana, has won this award in its 1st ever year. This was also The Viral Fever and India’s 1st nomination in this category. The series broke new grounds in digital entertainment in India with story-telling, production scale, and viewership. Tripling is available to watch on TVF’s original content platform, TVFPlay.

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Vyas said, “Tripling was created from very personal experiences. Beyond funny situations and crazy people, there’s a warm story that we were trying to tell, and I’m so so proud that people got it. Thank you ATA for recognising and appreciating our effort.”

Khurana added, “The win was a wonderful surprise and a reminder of how much love there is for the series. It’s the perfect motivation for Sumeet and me as we are in the process of writing Season 2. It’s also lots of pressure!”

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iWorld

Govt pushes live events sector to Rs 196 billion by 2028

LEDC roadmap targets 15–20 million jobs and global hub status by 2030

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MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.

Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.

At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.

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States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.

Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.

Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.

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For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.

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