iWorld
The Screen Patti ties up with BigRock to release it’s new web show – Zeroes
When we say 4 people trying to do a start up the first thing that pops up in the mind is Pitchers. Well that’s what motivated our SINGLES’ (an established TSP property) to step out in the sun and begin with their own startup. Badri, Shivankit and Abhinav, later joined by Jassi, are on their own in the startup world now and the reality is a lot different, wacky and overwhelming than they expected. Watch the trailer here.
TSP released the first episode of the 3 episode series and it has already crossed 1mn views in 3 days. Episode 2 releases on 9th Feb on TSP’s Youtube Channel.
Parikshit Joshi, Writer – Zeroes, says: As a writer I loved creating characters who are a little delusional about themselves, just like me. The fun thing about these characters is that they can do pretty much anything without knowing whether it’s right or not. And this time, these four delusional characters were thrown in the world of start-up.
Talha Siddiqui, Writer – Zeroes, says: For me, Zeroes is about the story of characters who create an impression of having ‘No Value’. You would never want them in your team. But if these Zeroes are placed properly, the more zeroes you have on your side, the bigger you are.
Shreyansh Pandey, AVP – Content Strategy says: After recently crossing 1 MN subscribers on the channel, we are coming up with our second web show ZEROES which revolves around 4 average guys trying to start-up. TSP is known for it youthful humor and that’s what we’re trying to do with this show as well. That’s why, we are trying to experiment with these characters who we describe as sometimes hungry, always foolish.
At BigRock, we are always looking at ways to simplify the process of getting businesses online. With internet penetration in India reaching over 450 million users, the need to get online is now more important than ever before. In the past year, India has seen an influx of over 1000 tech startups alone. A major part in the journey of building a brand begins with finding the right domain name”, says Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG).
“Through our partnership with Neustar and TVF, we aim to reach out to young Indian aspirants who may have groundbreaking ideas which can be turned into successful businesses, but very often do not know where to start. We believe we can help them kick-start their journey by offering them a .co domain name which is not only widely available, but also demonstrates credibility when networking with investors and customers.”
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
