iWorld
TATA IPL 2023 on JioCinema clocks 1300 Cr. + video views in the first five weeks
Mumbai: JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 Cr. video views in the first five weeks. Viewers were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match touched 60 minutes. TATA IPL 2023 on Connected TV reached twice the number of viewers than that on HD TV.
“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 Sports CEO Anil Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”
JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On 12 April, they clocked a 2.23 Cr. peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 Cr.
After the unprecedented response to date, JioCinema released 360-degree viewing feature to delight fans, showcasing the power of immersive fan engagement on digital. Viewers have enjoyed the unique language feeds including Bhojpuri, Punjabi, Marathi, and Gujarati and digital-only features like Multi-cam, 4K, Hype Mode, and have revelled in exciting, action-packed and exclusive content including highlights, player interviews including Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, David Miller through partnerships with top IPL teams.
The number of advertisers on JioCinema who have signed up is also a new record as is the revenue booked, both significantly higher than last year on digital. The list of brands joining the digital bandwagon is expected to grow further.
JioCinema has 26 top brands partnering for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
Defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals announced exclusive partnerships with JioCinema in the lead-up to the 2023 edition. Global cricket icon Sachin Tendulkar, India’s most-celebrated cricket captain and four-time IPL winner MS Dhoni, World no. 1 T20 batsman Suryakumar Yadav and India Women’s team vice-captain Smriti Mandhana joined hands with JioCinema to amplify their world-class, digital-first TATA IPL presentation.
Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
