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Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016
MUMBAI: Tata Elxsi, a global design and technology service leader in the Broadcast industry, today announced its participation in BroadcastAsia/ CommunicAsia 2016, where it will be showcasing its latest innovations and solutions in Broadcast, Communications, IoT and Artificial Intelligence.
Our solutions not only address the key challenges faced by the industry today but are also future-ready positioning us in the forefront of transforming the MSO and Broadcast businesses. These include Globally Deployable RDK Suite – Prime, FalconEye Test Automation and QoE Monitoring, Artificial Intelligence and Big Data Analytics, DevOps, Internet of Things Platform and Connected TV and Multiscreen Application. We work with the Top 5 MSOs, STBs/ Gateway vendors globally, establishing our leadership in this domain.
Tata Elxsi senior VP strategy and marketing Nitin Pai said, “The telecom and broadcast sector are undergoing significant transformation, especially with phenomenal digital adoption. While the services on broadcast are increasingly adopting OTT video delivery and using big-data analytics to provide an enhanced, all-pervasive consumer experience, the telecoms are undergoing a larger change with the advent of SDN/NFV, virtual CPEs, Artificial Intelligence based prediction and automations and 5G wireless. There is a huge demand to create newer platforms and services on the intersections of these technologies for applications like SmartCities, Industry 4.0 and IoT. The emergence of such new intersections across vertical market segments creates interesting possibilities for new business models. ComminicAsia/ BroadcastAsia is a great platform to share key trends, innovations, solutions and experiences from Tata Elxsi.”
Tata Elxsi’s showcase at BroadcastAsia/ CommunicAsia (Booth 1 H3-07) will include solutions across the following categories:
Develop, Test & Deploy: We work with leading operators across the world, helping them strategize next generation quad-play services – right from planning, development, testing to integration and deployment support. This includes next generation IMS/ DOCSIS implementations and new services around IoT, Smart Home, Healthcare, etc.
Launch, Analyse & Monetise: We provide a unified OTT platform to launch your content services across platforms with integrated 24×7 monitoring QoS/QoE support and content analytics. This allows delivery of enhanced consumer experiences and effectively monetises content.
Transforming to Agile Networks: We have been solving problems for operators and OEMs globally for next generation network solutions with SDN/NFV and vCPE development and deployments. These include industry’s first implementation of holistic software defined networking architecture – with secure communications for Healthcare and a pioneering validation solution for end-to-end validation of a leading MSO’s NFV architecture.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
