iWorld
SynProNize Announces their movie Kappela to Air on Netflix, and deals done with AsiaNet (Linear Broadcasting), Google Play and iTunes (TVOD) as well as
Nitin Michael and Hasnaa Descuns, co-founders of newly-launched content distribution and production company SynProNize announce several deals for the romantic Indian thriller film, Kappela (Indian Malayalam). Theirs deals include one that sees movie now being streamed on Netflix as well.
Kappela was one of several films whose theatrical revenues was severely impacted due to the COVID related lockdown across India and other markets internationally where it would have ideally been screened. In addition to responsibility for worldwide distribution, SynProNize monetized the movie further by ensuring that it received a digital window on Netflix first, before its scheduled release on iTunes and Google Play globally as part of their TVOD offering. They have also secured a deal to license the film’s linear broadcasting rights to Asianet, the top Malayalam TV channel owned by Star India (part of the Walt Disney Company).
Additionally, format rights have been finalized for Kappela in Telegu, aiming to further help the producers recover their productions costs in a very challenging time. Synpronize will continue monetizing Kappela by further licensing TVOD rights across various markets as well by marketing the Format rights for the film in other geographies outside of India.
Kappela synopsis: An accidental meeting brings three people together for a dramatic turn in this romantic thriller. After falling into an over-the-phone romance with a rickshaw driver Vishnu, a young women name Jessy visits his city when an encounter with a stranger named Roy derails their meeting. Anna Ben plays the character of Jessy while Roshan Mathew and Sreenath Bhasi plays the roles of Vishnu and Roy respectively. Tanvi Ram from famed-movie Ambili is also an important character. Sudhi Koppa, Sudheesh, Nisha Sarang, James Alia, Vijilesh, Naseer Samkranthi and several theatre artists also form the cast.
Nitin Michael and Hasnaa Descuns stated: “We are very pleased that a global powerhouse platform Netflix decided to stream this film on their platform. The film got extremely positive responses from audiences in India and across the world which helped us further monetize it. These deals came as a welcome relief for producers of Kappela who like many others too have been struggling with recovering their investments in films that were released just before the lock down hit theatres all across India due to COVID 19. At SYNPRONIZE our aim is to continue to help content owners to maximize the monetization of content by taking it across multiple platforms and geographies thereby ensuring that they don’t have to rely only on the conventional modes of earning revenue for their productions”
Kappela Producer Vishnu Venu: “We are thrilled that SynProNize is taking our beloved movie Kappela to new audiences around the world, and eventually localizing the show. We are fortunate to have a really fantastic cast and compelling story that continues to receive rave reviews, and we appreciate Nitin and Hasnaa’s major support.
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iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
