iWorld
Spuul to premiere bollywood blockbuster ‘Prem Ratan Dhan Payo’
MUMBAI: Spuul, the popular online streaming service for Indian cinema content has added one of 2015’s biggest blockbuster movies, Sooraj Barjatya’s Prem Ratan Dhan Payo, to its premium catalogue of movies for viewing. The movie will be available on the web, mobile (iOS & Android) as well as on TV’s through Spuul’s Samsung, LG & Panasonic Smart TV apps, Airplay & Chromecast.
Keeping in line with Spuul’s strategy of adding fresh content to its library and reducing the gap between satellite and digital premiere, Spuul has brought this Salman Khan starrer to the platform the next day after its satellite premiere.
Prem Ratan Dhan Payo is one of the most successful Bollywood movies for 2015. Starring Salman Khan, Sonam Kapoor and Neil Nitin Mukesh, it is a story about how a stern prince who is recovering from an assassination attempt four days before his coronation, is replaced by a jovial, heartfelt lookalike and the adventure that ensues.
Speaking on this development, Spuul Global CEO Subin Subaiah said, “We are extremely happy to introduce one of the most successful movies of 2015 to our viewers across India, Pakistan, UK, US and Middle East. Besides providing constant tech support, we also will continue adding newer, fresh and indie content this year for our 12 million users.”
Some of the latest additions to Spuul’s catalogue over the past few months are movies like Main Aur Charles, Jazbaa, Titli, Dum Laga Ke Haisha, PK and more.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
