iWorld
Spuul features Yash Raj Films ‘Sultan’ digitally
MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.
Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.
Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”
“Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
