iWorld
Special episode of man v/s wild, featuring pm Modi on Netflix
MUMBAI: Indian Prime Minister, Narendra Modi’s special interaction with celebrity survivalist anchor, Bear Grylls is now streaming exclusively on Netflix across the world. The special edition of Man vs Wild, the global reality TV sensation hosted by Grylls has already broken Super Bowl 53s record of the most trending televised event ever by clocking over 3.6 billion social impressions.
Originally broadcast on Discovery Channel, the show features the Indian Prime Minister walking through the wilderness of the Jim Corbett National Park in the foothills of the Himalayas along with Grylls, while extolling the need for tiger and environmental conservation. The show witnesses Prime Minister Modi in a hitherto-unseen avatar, learning the tricks of survival in the wild from Grylls.
Apart from sharing space in a make-shift raft with Grylls, making a spear and partaking in a hot drink made from curry leaves, Prime Minister Modi also speaks about his time spent in the Himalayas and highlights the rich environmental heritage of India, which needs to be preserved. Prime Minister Modi is only the second world leader to feature in the iconic show, the first being former US president, Barack Obama.
Man v/s Wild is now available on Netflix.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
