iWorld
Social Media to set a red carpet for sports and entertainment
MUMBAI: IMC FUSION 2014, a conference presented by Indian Merchant’s Chamber (IMC), was followed up with a series of panel discussions on the major roles played by the social media in today’s three most dynamic sectors – Entertainment, Media and Sports industry. Ramesh Sippy and Subhash Ghai were most honourable guests inaugurated this third edition of IMC Fusion 2014. This conference was divided into six sessions which focused on several trending social media topics in this generation. It also witnessed the launch of a Knowledge Paper on Multi Screen Behavior: A Study on Emerging Consumer Dynamics.
The IMC FUSION 2014 Conference was organized under the auspices of IMC’s Entertainment, Media & Sports Committee chaired by Mr. Manmohan Shetty and co-chaired by Ms. Bharathi Pradhan, Mr. Sanjoy Chakrabarty and Mr. Mir Ranjan Negi. As in the first two editions, Mr. Kabir Bedi was the Host of IMC FUSION 2014.
The first session included an in-depth discussion on the urgency of software for today’s media content. ‘What prevents Indian media content to extend globally?’ This question received several views from the panelists. Indian media needs to bring in more variety of local and adventurous content at the same time. Gajendra Singh, Founder of Saai Baba Telefilms Pvt Ltd. said, “In order to make the Indian content globally known, the Indian media needs to pay attention toward showcasing an interesting content, helping the marketing team, co-producers to make the Broadcasters buy it and promote it eventually.”
The Broadcasters go forward with a long term investment into a show only if it creates TRP’S but instead it should also turn its attention to a simple and multi-lingual content at the same time. Anupam Mandoloi, Managing Director of Freemantle India, added, “The fact is that India does not have a distribution network and sufficient bandwidth to tap content across the world.” Siddharth Basu, Managing Director, Big Synergy Media Ltd, highlighted further, “Media Partnership between the Government and the Broadcasters can increase the scope of Indian content worldwide.”
‘Does social media affect Traditional Journalism?’ To this, Suchitra Iyer, Editor of Society Magazine, said, “It has in a way challenged the print media, as celebrities leak out their latest happenings using social media platforms.” Harshil Karia, Co-founder Foxymoron, said, “The mobile device reaches out faster than any other media device.” It in fact helps print media to reinvent news, which proves that social media and print media are the two important wheels of mainstream media.”
‘Major role of social media for sports’, the most trending topic for new generation media was also analysed. Digital platforms, especially ‘Twitter’ has proven to be a branded content mechanism in giving out a wider media coverage to sports. Vinod Bhanushali, President, Marketing, T-Series said, “Social media not only adds a spice to sports but also helps the music industry which includes Youtube and Twitter.”
New Delhi Television (NDTV), a pioneer leading in India’s news television, was presented with the Excellence Award in Media. Mr. Sreenivasan Jain, Managing Editor, NDTV was present to receive the award and thanked the IMC Fusion Jury. While accepting the award Mr. Sreenivasan Jain added, “Receiving a prestigious award actually creates a standard and encourages us to even improve and set new standards for the content of news overall.”
The different business aspects of the Indian cinema were also highlighted by Komal Nahta, Editor, Film information, Mukesh Bhatt, Producer / Director, Ramesh S Taurani, Producer, Tips Industries Limited. The availability of multi-screen theatres has led to the change in the normal mindset of Indians who prefer to experience the movie first in the theatres
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
