iWorld
Snapdeal launches Voonik’s apparel on its platform
MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched over 350 products from the fashion brand Voonik on its platform.
The products include bestsellers from apparel and footwear categories, including kurtis, tops, dresses and bottom wear for women, and footwear, T-shirt, shirt and denim for men.
Voonik products are priced in the Rs 399 to Rs 899 range on Snapdeal. With the new partnership with Voonik, Snapdeal has expanded the selection of value-priced items to include a private label from an online fashion player.
As an introductory offer, users get a minimum 50% discount on all Voonik products. In addition, Voonik buyers on Snapdeal will get an additional 15% instant discount on using Bank of Baroda and HSBC credit cards.
“Voonik’s products perfectly mirror the needs of our target audience, including the rapidly growing middle segment of the market. We are very excited to bring Voonik’s products on our platform," said a Snapdeal spokesperson.
"We are excited to bring specially curated Voonik branded apparel and footwear on Snapdeal. The superior quality at an affordable price of our trending products will perfectly appeal to Snapdeal value-seeking customers,” says Sujayath Ali, CEO of Voonik.
Snapdeal’s selection has grown to over 200 million listings on the platform. In the last two years, it has seen 60,000+ new seller partners come on board adding over 50 Million new listings. A large number of local emerging brands on Snapdeal are added to ensure adequate choice to India’s value-seeking customers.
Earlier, Snapdeal also partnered with Japanese brand Miniso to launch its attractively priced products on its platform.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
