iWorld
Shotformats’ Niyati Shah recognised for bringing innovation in the telecom sector
MUMBAI: At the recently concluded high profile award ceremony hosted by World Women Leadership Congress & Awards, they felicitated Women Leaders across the World who excelled in their respective profession and bought in a revolutionary change in the industry. On this special occasion Niyati Shah, MD & CEO Shotformats bagged the award of a ‘Women Leader’ in the Telecom sector for bringing in the path-breaking concept in the mobile space and hence taking the innovations to the higher levels
The Award was presented to Niyati Shah, by Dr. Indira Parikh, President of Foundation for Liberal & Management Education and Dr. Saugata Mitra, Chief People Officer & Group Head HR, Mother Dairy Fruit & Vegetable Pvt Ltd. at Ballroom – Taj Lands End. The award ceremony saw some eminent personalities receiving the honors such as, Sumayya Athmani – MD & CEO National Oil Corporation of Kenya, Massouda Jalal, a political activist in Afghanistan & Former Prime Minister of Women’s Affairs, Sabina Chopra, Co-Founder of Yatra Online, Nisha Jamwal, Columnist & Interior Architect to name a few. The various award categories allotted were:
1.Women Lifetime Achievement Award
2.Outstanding Women Leadership Award
3.Women Icon of the year
4.Women Entrepreneurship Award
5.Women CEO of the year (public/private/Govt sector) to name the few
Shotformats Digital Works Private Limited is a promising digital distribution and a new media company that develops innovative digital platforms, products, and content to service and reaches audiences via varied digital distribution streams.
During its six years drive in the industry, Shotformats with its brand Biscoot is a path-breaking contender in the mobile space. It also creates and deploy VAS solutions and applications for media houses, telecommunication firms, film companies, labels, application developers and content providers, among others. The company recently launched its e-books & audio books offline apps that also are absolutely consumer friendly supporting the ‘go green’ theory through e-books and educating the segment which is high on illiteracy through audio books. There are many more innovations in the pipeline for the mobile fraternity / telecom space through the offline app store.
Niyati Shah, MD & CEO, Shotformats Digital Works, exclaims; ‘It is an honor for me to get a recognition that gives an inner strength to work hard especially for people who has bestowed trust upon me. I attribute the major pie of my success to my family and my extended family – they are my employees. It gives an immense pleasure to experience how women are now being acknowledged for their contribution across industries.’
About Shotformats Digital Works: Shotformats Digital Works Private Limited is a promising digital distribution and a new media company that develops innovative digital platforms, products, and content to service and reach audiences via varied digital distribution streams.
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iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
