iWorld
Shemaroo Entertainment Reveals the Identity of their Upcoming OTT App ‘ShemarooMe’
Mumbai: Shemaroo Entertainment Limited, one of India’s leading content power house, announced the name of its upcoming OTT brandShemarooMe. The company revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way!
Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user friendly, exclusive, multi-genre platforms that suits the needs of every Indian. With access to plethora of offerings such as Bollywood, regional& devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.
While defining the philosophy of ShemarooMe, thefocus was to bring out the core essence of the Shemaroo brand which is -Being unabashedly Indian. ShemarooMerepresents one’s individuality, and expresses the power of Me, that won’t fade with the outburst of options available in the market. ShemarooMe caters to consumerswho unapologetically prefer entertaining masala, mass content over niche choices.
With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience.
Commenting on ShemarooMe’sname announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said,“The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well.ShemarooMecaters to these audiences who are proud to voicetheir preferences. Withthis insight, we intend to touch the hearts of our audiences spanning acrossmetros and Tier 2 & 3 cities.”
Shemaroo revamped the brand for the current generation and revealed a unique and refreshing new brand identity earlier this year. The OTT announcement is a step towards further establishing Shemaroo’s connect with the new and existing audiences.
Taking the journey ahead with its deep-rooted insights and consumer understanding,Shemaroois now building another milestone with ShemarooMe. The official launch of ShemarooMe is slated to take place in the first quarter of 2019.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
