iWorld
Shemaroo Entertainment Reveals the Identity of their Upcoming OTT App ‘ShemarooMe’
Mumbai: Shemaroo Entertainment Limited, one of India’s leading content power house, announced the name of its upcoming OTT brandShemarooMe. The company revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way!
Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user friendly, exclusive, multi-genre platforms that suits the needs of every Indian. With access to plethora of offerings such as Bollywood, regional& devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.
While defining the philosophy of ShemarooMe, thefocus was to bring out the core essence of the Shemaroo brand which is -Being unabashedly Indian. ShemarooMerepresents one’s individuality, and expresses the power of Me, that won’t fade with the outburst of options available in the market. ShemarooMe caters to consumerswho unapologetically prefer entertaining masala, mass content over niche choices.
With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience.
Commenting on ShemarooMe’sname announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said,“The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well.ShemarooMecaters to these audiences who are proud to voicetheir preferences. Withthis insight, we intend to touch the hearts of our audiences spanning acrossmetros and Tier 2 & 3 cities.”
Shemaroo revamped the brand for the current generation and revealed a unique and refreshing new brand identity earlier this year. The OTT announcement is a step towards further establishing Shemaroo’s connect with the new and existing audiences.
Taking the journey ahead with its deep-rooted insights and consumer understanding,Shemaroois now building another milestone with ShemarooMe. The official launch of ShemarooMe is slated to take place in the first quarter of 2019.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
