iWorld
Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video
Mumbai: One of the leading pioneers of content acquisition and distribution in India, Shemaroo Entertainment Limited, today announced they have launched the making of the Broadway-style musical, “Mughal-e-Azam: The Musical” exclusively on Prime Video through the Prime Video Direct self-publishing program. For the first time ever, Prime members will get to see the efforts and the brain behind creating the historical play.
The documentary on “Mughal – e – Azam: The Musical” has seen over 200,000 audiences across Asia. It highlights the efforts of everyone, right from the actors, the director and its crew members who have worked day and night to ensure that “Mughal-e-Azam: The Musical” achieves the glory it has today. The musical has won 7 out of the 14 Broadway World India Awards like Best Director Award to Feroz Khan, Best Costume Design to Manish Malhotra, Best Choreography to Mayuri Upadhyay and many more.
Talking about the association, Mr. Hiren Gada, CEO, Shemaroo Entertainment said, “Our constant endeavour at Shemaroo is to provide our consumers with entertaining content. With the premiere of “Mughal-e-Azam: The Musical” documentary on Prime Video the audience will get to know the efforts that go behind making a theatrical play of such a huge scale.”
Director of Mughal-e-Azam: The Musical, Feroz Abbas Khan, said, “K.Asif Sahab’s “Mughal E Azam” is etched in the collective memory of the nation. It is sacrosanct. My well-wishers believed that I was audacious, and this might be the defining mistake of my career. The reimagined stage version is a tribute to the genius of the original creators. We have retained most of the memories of the film and added a few more of our own.”
Deepesh Salgia, Creative and Strategic Vision – Mughal-e-Azam: The Musical said, “Since the inception of Home video and satellite TV, as far as Mughal-e-Azam is concerned, Shapoorji Pallonji has always partnered with Shemaroo, whether it was the B & W version or the film or later the colour version. We are happy to continue this association with the release of documentary on Mughal-e-Azam: The Musical in the 25th year of our relationship.”
Shemaroo is providing the deserved exposure to those efforts which go unnoticed behind the stage and are not seen by the audience. The overly popular Musical receives standing ovation at every new centre. Shemaroo Entertainment will soon release the making of “Mughal-e-Azam – The Musical” on other platforms as well.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
