iWorld
Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium
MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences with world leaders that gave birth to his political career; and the sexual harassment accusations and settlements that brought his reign to an end. The critically acclaimed series launches in India on Hotstar Premium on 16th July 2019.
The series boasts of a stellar cast including Russell Crowe (Roger Ailes), Seth MacFarlane (Brian Lewis), Sienna Miller (Beth Tilson Ailes), Simon McBurney (Rupert Murdoch), Annabelle Wallis (Laurie Luhn) and Naomi Watts (Gretchen Carlson).
Actor Naomi Watts said, “I play the role of Gretchen Carlson, who goes through quite the journey and its an incredible story of survival. The writing is good and powerful, it very much speaks to the era that we’re in now.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
