iWorld
Rahat Fateh Ali Khan’s latest ‘Yeh Zindagi’ available exclusively on Idea Music
MUMBAI: Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.
Idea Music has got exclusive rights to release, the latest sensational song ‘Ye Zindagi’ sung by none other than the legendary award winning Rahat Fateh Ali Khan on its platform. The song will initially be available only on Idea Music and no other music streaming platform in India, starting 16th February; courtesy- Trendy Beat Records. Continuing with the string of hits by Rahat Fateh Ali Khan, this love ballad ‘Ye Zindagi’ will truly strike a chord with the listeners.
Moreover, talking about regional hits, Idea Music has also added the latest internet sensation, Priya Prakash Varrier’s viral hit song ‘Manikya Malaraya Poovi’ from the upcoming Malyalam movie Oru Adaar Love by Muzik 247. The song is with “Sing Along lyrics” on the app, so listeners can now sing the song with ease. The song which depicts the eventual state of being in love, will surely remind the listeners of their first love and take them down the memory lane.
The song is sung by the versatile singer Vineeth Sreenivasan, actor and playback singer of Entammede Jimikki Kammal fame while the music is revisited by Shaan Rahman. Idea Music is home to millions of regional hit songs across 14 languages, apart from Bollywood and International music.
Idea Music is a destination for customers to entertain and refresh themselves with an extensive library of more than 3.5 million songs across all genres, moods and occasions. The app allows users to create their own playlists, set musical alarms, experience the DJ effect, and sing along features. Idea is currently offering free subscription of Idea Music app to all Idea 4G/3G customers. With over 5 million downloads Idea Music app ranks amongst top music/entertainment apps on Playstore and is also available on iOS.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
