e-commerce
Q1-2016: Verizon reports growth in video subscribers, Fios revenue up 5 per cent
BENGALURU: Verizon Communications Inc., (Verizon) added 98,000 net new Fios internet connections and 36,000 net new Fios video connections in the first-quarter of 2016 (quarter ended 31 March 2016, Q1-2016, current quarter) as compared the 133,000 net new and 90,000 net new respective adds duringQ1-2015. Year-on-year (YoY), video subscribers grew 2.2 per cent to 5.863 million in Q1-2016 as compared to 5.739 million in Q4-2015.
Fios digital voice connections in the current quarter increased to 4.800 million as compared to 4.661 million in Q1-2015. Total Fios digital connections increased in Q1-2016 to 17.795 million as compared to 17.194 million in the corresponding year ago quarter.
Verizon’s operations are divided into four business units: wireless services, residential and small business services, enterprise services, and partner programs. Consumer retail, small businesses, mass markets, global enterprise, global wholesale and other are a part of wireline services. Under consumer retail, residential services are a part of wireline services under the brand Fios.
Total Fios revenues grew 5.0 percent YoY to $3,521 million, compared to $3,352 million in Q1-2015., including consumer Fios revenue growth of 4.7 percent. In Q1-2016, consumer revenues were $4,022 million, an increase of 0.8 percent compared with $3,992 million in Q1-2015.
Wireline segment operating income was $589 million (6.3 percent margin) for Q1-2016 as compared to $405 million (4.3 per cent margin). In Q1-2016, wireline generated $2,177 million (23.4 per cent margin) in EBITDA, a YoY increase of 1.2 percent over $2,151 million (22.7 per cent margin) in Q1-2015.
The company says that by the end of first-quarter 2016, about 78 per cent of consumer Fios internet customers subscribed to data speeds of 50 megabits per second or higher. Customer demand remained strong for Custom TV, which represented about 38 per cent of Fios video sales in the quarter.
Verizon informs that during the first quarter, Verizon Enterprise Solutions entered into new agreements with or began servicing a number of clients, including 1-800-Flowers, the Commonwealth of Virginia, Dana Holding Corporation, the Florida Sheriffs Association, Promeditec, PSE&G, South Australia Health & Medical Research Institute, and Wyndham Worldwide.
In the wireline segment, Fios fiber-optic-based services remain the driver of revenue growth and now represent about 81 percent of consumer revenues.
Verizon consolidated numbers
Verizon’s total operating revenues in Q1-2016 were $32,171 million, a 0.6 percent YoY increase compared with $31,884 million in Q1-2015. Excluding AOL, which was not part of Verizon a year ago, total operating revenues declined 1.5 percent. AOL had its highest first-quarter revenues at $669 million in the last five years says Verizon
The company says that new revenue streams from IoT (Internet of Things) are growing, with revenues of approximately $195 million in Q1-2016, a year-over-year increase of about 25 percent.
Verizon’s operating income in Q1-2016 at $7,942 million (24.7 per cent margin) was 0.2 per cent lower YoY as compared to $7,960million (24.9 percent margin). Net Income attributable to Verizon in Q1-2016 totalled $4,310 million (13.4 per cent margin), which was 2.1 per cent more than $4,219 million (13.2 per cent margin) in the corresponding quarter of the previous year.
Company speak
“Verizon’s strong first-quarter results demonstrate our capacity to compete effectively, while executing on our plan of continued network leadership and seeding new growth markets in mobile video and the Internet of Things,” said Verizon chairman and CEO Lowell McAdam.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
