iWorld
PNC Digital makes entertainment ‘Only Much Louder’
MUMBAI: PNC Digital, today announced an exclusive collaboration with Only Much Louder (OML). Through this partnership, global subscribers of Ogle, PNC Digital’s proprietary streaming platform can now watch, the country’s most awaited music event, Bacardi NH7 Weekender, live on-demand. This three-day multi-artist music festival Bacardi NH7 Weekender will be held in Delhi, Bangalore, Kolkata and Pune this November.
Ogle global subscribers are free to choose whichever artistes they wish to see and watch them perform on devices of their choice. This exclusive collaboration between Ogle and OML will widen the range of entertainment available on Ogle. Commenting on this collaboration, Pritish Nandy, Chairman, PNC Digital said: “This is the beginning of change. Viewers can now watch whatever they want, wherever and whenever they want. The power is shifting from those who deliver entertainment to those who view it. That is the future.”
Harshawardhan Sabale, CEO, Ogle said: “Ogle has been built ground up to become the digital platform of choice for viewers who are not interested in being slaves to entertainment intermediaries. Our partnership with OML will provide our subscribers access to some of the best local content and bleeding edge digital interaction technology which, till now, was out of reach of most Indian consumers given the sub-optimal data networks in India.”
Ogle constantly promises to provide anytime-anywhere entertainment to its viewers, establishing the power of choice for entertainment scripted and non-scripted. With this association PNC Digital has taken entertainment to the next level, allowing consumers an option, till now non-existent, to catch exciting new niche events and live performances in real time. Ogle strives to introduce an entire lifestyle shift for those who are pushed for time and simply cannot afford appointment viewing.
Vijay Nair, CEO, OML, said: “We are excited about partnering with Ogle and providing our fans a chance to watch some of the properties we have built and content we have produced through this platform. Ogle’s bouquet of content is quite exciting and we feel that the service is a natural fit for the content we create.”
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
