iWorld
Over three million people tune in for Facebook and Priyanka Chopra’s #SocialForGood Live-athon
Mumbai: Facebook is a place where people come together to connect with their communities and support each another in meaningful ways. Today, Facebook India and Priyanka Chopra's #SocialForGood Live-Athon gave people another way to support causes they care about. The Facebook Live-Athon shone a light on the remarkable work being done online and how these communities came together to collaborate to raise awareness towards different causes from Mental Health Awareness to Women Entrepreneurship.
By the end of four hours , #SocialForGood Live-Athon had garnered over three million views and over 15,244 donations (which is more than a donation per second!) from over 57 cities across the globe.
Speaking about the Live-Athon, Priyanka Chopra said, “It was an amazing day and I am overwhelmed by the support we have received not just from our panelists and performers but also from all those who tuned in to the Live-Athon. The conversations were insightful and impactful and what made the day a success was the number of donations received for each of these important causes. It showed that we care and that we can use #SocialForGood. Thank you to the team at Facebook and all the change makers who gave their time to us today and who made this initiative possible. `It is only apt that on #GivingTuesday, a global day of giving fuelled by the power of social media and community, our initiative was able to harness the power of individuals to work towards a better tomorrow for us all. Let's pledge to do our bit and work relentlessly towards building a stronger, safer and a more supportive world. she added."
#SocialForGood Live-Athon has partnered with four organizations who work towards causes like mental well-being and women entrepreneurship in rural cities. Donations will be live until next Tuesday, December 4th. To know more and donate, please visit https://sfg.ketto.org/
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
