iWorld
OoyalaREACH, Powered By 24i, Simplifies And Accelerates OTT Content Delivery
MUMBAI: Ooyala, a leader in media production, distribution and monetization solutions, is partnering with 24i, the leading Internet TV app developer for the world’s top media companies, to launch OoyalaREACH, an integrated and highly configurable OTT content preparation and delivery solution. Media owners can leverage OoyalaREACH to create, manage and deploy premium OTT experiences across multiple platforms seamlessly, expanding the audiences for their content and driving more revenue.
Powered by 24i's SmartOTT and Backstage solution, which features templated front-end apps and middleware, OoyalaREACH plugs in to the Ooyala Flex Media Platform and other Ooyala solutions so media owners can have a well connected content supply chain, from start to finish. With complete flexibility in the configuration and branding of the front-end apps, high quality and unique app experiences can now be created and deployed quickly across a wide array of platforms like iOS, Android, Apple TV, Roku, Smart TVs and more.
This modular and integrated solution also offers ready access to analytics, advertising, and eCommerce solutions, so media owners can manage, publish and monetize their OTT experiences easily, with insights into viewing trends.
“Time to market is key in today’s high pressure media world,” said Jonathan Huberman, CEO, Ooyala. “OoyalaREACH, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms.”
“We want to enable media owners worldwide to delight their viewers, subscribers and fans with immersive experiences across all devices,” said Martijn van Horssen, CEO and Co-founder, 24i. “Teaming up with partners like Ooyala is key to our success in delivering on this goal and we’re very excited to partner with Ooyala and to power their complete templated applications OTT Solution, OoyalaREACH.“
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
