iWorld
nexGTv announces the launch of nexGTv Yoga app
MUMBAI: If you have ever thought of learning yoga from the experts and doing it like a pro, then look no further! nexGTv, India’s largest subscription-led app, has announced the launch of the nexGTv Yoga app. The app will allow nexGTv users around the world to learn yoga techniques and practices on-the-go through videos by expert practitioners such as Baba Ramdev and Mukul Dev, as well as celeb coaches such as Shilpa Shetty and Bipasha Basu. With the growing popularity of yoga and the success of the recently-concluded International Yoga Day, the latest development from the nexGTv stables will actively contribute to spread yoga awareness and assist individuals in adopting yoga practices into their everyday lives.
The launch of an exclusive yoga app by nexGTv will especially delight fitness enthusiasts, who will now have access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The videos – catering to both beginners and experts – will lay emphasis on instant health improvement, increased body fitness, height increase, muscle toning, ENT treatments, joints and back bone pain relief, improving strength & vitality, detoxification, relaxation, increasing concentration and curing diabetes. One can take one’s pick from a wide variety of carefully curated TV shows like Baba Ramdev Yoga, Yoga by Mukul Dev, Yoga Jeevan Ki Lay, Mind Body Soul, Bipasha Break Free, Shilpa Yoga, Music and Raga Therapy and much more. However, users must ensure that they consult a trained yoga expert before practicing yoga postures demonstrated in the videos.
Speaking on the launch, Abhesh Verma, COO, nexGTv, said, “Practicing yoga has gained a tremendous momentum of late with classes being conducted in traditional gyms, in the park, or even in corporate offices. However, considering the hectic work schedules of many professionals, fitting yoga classes in often becomes somewhat tough. The nexGTv Yoga App is perfect for people who feel crunched for time but still want to learn more about this ancient science of fitness. By adding yoga to their morning routine, individuals can enhance their flexibility, relaxation, strength and fitness levels even if they are travelling frequently. We are confident that our Yoga app will deliver great value and a highly engaging and convenient way for our users to bring a healthy balance to their daily routine.”
The nexGTv Yoga app also integrates several state-of-the-art features that add great value for end-users and make their fitness experience user-friendly and engaging. Individuals crunched for time can find the most relevant videos to fit their schedules through the ‘Quicky’ feature. Moreover, the ‘Data Saving’mode lets users streamline their data consumption while on the move, helping them extend the validity of their mobile data packs.
And there is more! The nexGTv Yoga app lets you share videos on social media platforms through Social Connect, allowing you to keep your friends and family up to date with the latest fitness trend. With more features such as a vibrant UI and minimized player window, the nexGTv Yoga app is the perfect assistant to help you start working on a healthy body and sound mind. So what are you waiting for? Download the nexGTv Yoga app right away from http://r.nexg.tv/nexgtvyogaand work your way towards a better, fitter and healthier you!
Give a miss call on 01204848227 to download the nexGTv Yoga App.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
