iWorld
nexGTv announces the launch of nexGTv Yoga app
MUMBAI: If you have ever thought of learning yoga from the experts and doing it like a pro, then look no further! nexGTv, India’s largest subscription-led app, has announced the launch of the nexGTv Yoga app. The app will allow nexGTv users around the world to learn yoga techniques and practices on-the-go through videos by expert practitioners such as Baba Ramdev and Mukul Dev, as well as celeb coaches such as Shilpa Shetty and Bipasha Basu. With the growing popularity of yoga and the success of the recently-concluded International Yoga Day, the latest development from the nexGTv stables will actively contribute to spread yoga awareness and assist individuals in adopting yoga practices into their everyday lives.
The launch of an exclusive yoga app by nexGTv will especially delight fitness enthusiasts, who will now have access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The videos – catering to both beginners and experts – will lay emphasis on instant health improvement, increased body fitness, height increase, muscle toning, ENT treatments, joints and back bone pain relief, improving strength & vitality, detoxification, relaxation, increasing concentration and curing diabetes. One can take one’s pick from a wide variety of carefully curated TV shows like Baba Ramdev Yoga, Yoga by Mukul Dev, Yoga Jeevan Ki Lay, Mind Body Soul, Bipasha Break Free, Shilpa Yoga, Music and Raga Therapy and much more. However, users must ensure that they consult a trained yoga expert before practicing yoga postures demonstrated in the videos.
Speaking on the launch, Abhesh Verma, COO, nexGTv, said, “Practicing yoga has gained a tremendous momentum of late with classes being conducted in traditional gyms, in the park, or even in corporate offices. However, considering the hectic work schedules of many professionals, fitting yoga classes in often becomes somewhat tough. The nexGTv Yoga App is perfect for people who feel crunched for time but still want to learn more about this ancient science of fitness. By adding yoga to their morning routine, individuals can enhance their flexibility, relaxation, strength and fitness levels even if they are travelling frequently. We are confident that our Yoga app will deliver great value and a highly engaging and convenient way for our users to bring a healthy balance to their daily routine.”
The nexGTv Yoga app also integrates several state-of-the-art features that add great value for end-users and make their fitness experience user-friendly and engaging. Individuals crunched for time can find the most relevant videos to fit their schedules through the ‘Quicky’ feature. Moreover, the ‘Data Saving’mode lets users streamline their data consumption while on the move, helping them extend the validity of their mobile data packs.
And there is more! The nexGTv Yoga app lets you share videos on social media platforms through Social Connect, allowing you to keep your friends and family up to date with the latest fitness trend. With more features such as a vibrant UI and minimized player window, the nexGTv Yoga app is the perfect assistant to help you start working on a healthy body and sound mind. So what are you waiting for? Download the nexGTv Yoga app right away from http://r.nexg.tv/nexgtvyogaand work your way towards a better, fitter and healthier you!
Give a miss call on 01204848227 to download the nexGTv Yoga App.
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
