iWorld
nexGTv acquires rights for 25 key entertainment assets by ATechnos
MUMBAI: Need the latest dope on the Udta Punjab controversy, or want to know which superstar has bagged the lead in the next instalment of the hit franchise Dhoom? If such viral content is what you’re looking for, look no further! nexGTv, India’s largest subscription-led video entertainment app, has acquired the digital rights to 25 key entertainment assets developed and distributed by ATechnos, a leading digital media content distribution and techno media company.
ATechnos provides services in Video/Audio/Text/Image/App distribution and production domain. Their media distribution arms in 52+ countries have empowered thousands of customers worldwide and enabled several key content distribution partnerships. ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.
Speaking on the tie-up, nexGTV COO Abhesh Verma said, “In today’s digital-first world, snackable viral content is fast emerging as the preferred entertainment option for viewers across the globe. Even Indian viewers have caught on the trend, as can be witnessed by the rise in mobile-based video data traffic within the country. Since we, at nexGTv, have always tailored our offerings to meet the requirements of our subscribers, partnering with ATechno was a logical decision. The association greatly augments the entertainment options available on our platform and allows our users to stay informed about the latest trends, developments and gossip from the entertainment industry worldwide.”
The move will allow nexGTv users to view premium videos containing celebrity interviews, public reactions on trending topics besides style updates and news that range from bewildering to bizarre from around the globe. Be it a sneak peek in to Shahid Kapoor’s smoking hot workout videos or the controversial scandals inside the Big Brother’s house, nexGTv subscribers can catch up on all the latest news and developments in the world of entertainment! So what are you waiting for? Download the nexGTv app on your smartphone today, or visit www.nexgtv.com today!
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
