iWorld
Netflix announces the worldwide debut of Julie’s Greenroom
MUMBAI – Netflix announced today that award-winning actress will star in Julie’s Greenroom, a new preschool show from The Jim Henson Company that features an all-new puppet cast of kids learning about the performing arts. The series will be available exclusively to Netflix members globally in early 2017.
Andrews, who created the series with her daughter Emma Walton Hamilton and Judy Rothman-Rofė, will executive produce and star as Ms. Julie – the director of the Wellspring Center for the Performing Arts in which she teaches performing arts workshops in the theatre and its “Greenroom.”
Ms. Julie and her devoted assistant Gus (Giullian Yao Gioiello) bring the performing arts to a new generation of kids known as the “Greenies,” played by original puppet characters built by the renowned Jim Henson’s Creature Shop. The Greenies are a diverse group of kids who are mesmerized by all that the arts and creativity has to offer. Over the course of the season, with Ms. Julie’s guidance and inspiration from the visiting guest artists, the kids create an entirely original new show, that is a mashup of all the performing arts including mime, music, dance, improv, circus arts, voice and more.
Most episodes will feature an original song and every episode will feature a guest star who engages the kids in a specific area of the performing arts. The incredible array of confirmed guest stars will include Alec Baldwin, Sara Bareilles, Joshua Bell, Tituss Burgess, Carol Burnett, Chris Colfer, Robert Fairchild, Josh Groban, David Hyde Pierce, Bill Erwin, Ellie Kemper, Idina Menzel, Tiler Peck, and Stomp.
Ms. Andrews commented that “this project represents the fulfilment of a long held dream to educate children about the wonder of the arts. I am thrilled to be partnering with my daughter and long time coauthor, Emma, to bring this show to life along with our co-creator, Judy Rothman-Rofė. We could not be more honored to be working with the extraordinary Jim Henson Company. We are equally delighted to be premiering as a Netflix original production.”
“It’s been an incredible treat to work with Julie on this project,” said Andy Yeatman, Director of Global Kids Content at Netflix. “This show is all about awakening children’s interest in the performing arts while introducing a new era of puppets to the viewers.”
“The best of the best have joined together to bring Julie’s Greenroom to Netflix,” said Lisa Henson, CEO of The Jim Henson Company. “Our award-winning director, Tony-nominated puppeteers, Broadway composer, and accomplished guest artists, led by the incomparable Julie Andrews, together will inspire kids to explore, appreciate and celebrate all forms of performing arts.”
Julie’s Greenroom began shooting this May in Long Island, New York. The thirteen 30-minute episodes will premiere globally on Netflix in early 2017. Julie’s Greenroom is a Netflix Original produced by The Jim Henson Company and is executive produced by Julie Andrews, Emma Walton Hamilton and Steve Sauer, and Lisa Henson and Halle Stanford for the The Jim Henson Company. Emmy Award®winning actor and writer Joey Mazzarino is co-producer and director, Tom Keniston is producer, and Emmy Award®winner Bill Sherman joins the series as composer.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
